Marcus wainwright and david neville biography

For other uses, see Rag and Bone (disambiguation).

American fashion label

Rag & Bone (stylized in all lowercase) is an American fashion brand. The brand is sold in more than shops around the world, as well as in Rag & Bone retail stores.^[1] Marcus Wainwright and Nathan Bogle co-founded the brand in , though Wainwright stepped down as chief brand officer in July The brand's design oversight is now shared between Jennie McCormick and Kyle Sweeney.^[2]

History

Rag & Bone was founded in by Nathan Bogle and Marcus Wainwright.^[3] In the label launched with a men's line and a women's line followed in In , Bogle left the company and David Neville, who joined the company in , became partner with Wainwright.^[4][5]

With the help of footwear designer Tull Price, former owner of Royal Elastics and current co-owner of FEIT, Rag & Bone Footwear was founded in Its footwear line includes the Newbury boot.^[6][7][8]

Today, it offers men's and women's ready-to-wear jeans (under rag & bone/JEAN), footwear and accessories.^[3] For their SS15 menswear collection, in lieu of a fashion show, they enlisted friends, including Jerry Seinfeld, Carmelo Anthony, Camille Rowe for a portrait photo series.^[9]

In October , Wainwright and Neville, who previously spoke at the WWD Menswear Summit,^[10] were guest speakers at the WWD CEO Summit where they discussed the brand's trajectory and retail footprint, including their newly opened NY concept store, the General Store.^[11][12]

In October , Rag & Bone expanded into fragrance with the launch of a line of eight unisex Eau de Parfums.^[13] In the same month, it also signed its first licensing deal for eyewear with Italian eyewear creator, Safilo Group, beginning in January ^[14]

In July , Rag & Bone's Chief Merchandising and Design Officer Jennie McCormick took over oversight of womenswear, footwear, and accessories, while Senior Vice President of Design and Merchandising Kyle Sweeney took over menswear and merchandising.^[15]

In April , Guess?, Inc.

and WHP Global completed the acquisition of the brand.^[16]

Marketing

Kate Moss starred in the brand's first ever advertising campaign for FW and also shot their SS campaign.^[17] American actor Michael Pitt fronted their first men’s campaign for FW with French actress Léa Seydoux appearing in their women’s campaign.^[18] For SS they cast actors Emile Hirsch and Stacy Martin.^[19] For FW14 Michael Pitt and Winona Ryder star in their campaign.^[20]

The SS15 campaign featured a Rag & Bone film called The Driver, starring Michael Pitt and Astrid Berges-Frisbey.

Directed by Pitt, it won the Best Production Award in the Established Talent category at the Milan Fashion Film Festival in September ^[21]

The brand had raised controversy after an attempt at shock advertising backfired, when it commissioned an advertisement where the body of a vintage Porsche SC was crushed.

However the Porsche used in the film was actually a shell of a car that was salvaged from a scrap yard for the shoot.^[22][23]

In February , Rag & Bone launched a serial Photo Project ad campaign.

David neville rag and bone Add languages Add topic. The brand had raised controversy after an attempt at shock advertising backfired, when it commissioned an advertisement where the body of a vintage Porsche SC was crushed. Our lives resemble each other's very closely — we share the same schedule, the same family situation, we do the same things at the weekends. Store Closings This Year.

The photographs featured women representing the diversity and breadth of the brand.^[24] Later that year, the Men’s Project featured an eclectic cast of men from various artistic backgrounds. The Project featured John Turturro, Mauro Refosco, Honor Titus, Wiz Khalifa, Harvey Keitel, Mikhail Baryshnikov and Mark Hamill.^[25]

In December , Rag & Bone commissioned Stephen Shore to photograph the SS campaign.

Shore photographed models Ajani Russell, Chloe Fineman, Dylan Penn, Olivia Cooke, Pyper America and Paloma Elsesser wearing the collection while riding the New York City Subway.^[26]

Awards and honors

In Bogle, Neville and Wainwright won the Ecco Domani Fashion Foundation (EDFF) award in the men's category which entailed a $25, prize fund to stage a fashion show during NYFW.^[27][28][29] That same year they were finalists in the Council of Fashion Designers of America's Vogue Fashion Fund.

In they were recipients of the CFDA's Emerging Talent Award.^[30] In , Neville and Wainwright won the CFDA/Swarovski Award for Emerging Menswear Talent.^[31] In , Rag & Bone received the Breakthrough Award at the Accessories Council Excellence Awards.^[32] In , they were nominated for the CFDA Menswear Designer of the Year.^[33] In , Neville and Wainwright were honored at Phoenix House’s Fashion Award Dinner.^[34] In , Neville and Wainwright were nominated for the CFDA Menswear Designer of the Year award.^[35] In , Neville and Wainwright were nominated for the CFDA Menswear Designer of the Year award for the third time.^[36]

References

External links